According to the most recent data, China has over 900 million internet users. This vast user base highlights the potential for growth that a business can have by expanding or setting up operations in this market. However, this is not without its challenges. Customers are increasingly impatient when it comes to website loading times, with the average user only being willing to wait a few seconds before leaving the page. Users in China are no different, yet due to differing infrastructure ecosystems and the distances between Europe and China, many businesses struggle to provide adequate loading times for China based users.
The reputation of your company and its success in China will rely heavily on the performance of your website and services, especially during peak times. Whilst optimising your webpages by reducing file sizes or the level of content is an option, this will make your website less enticing to visitors. So, how can you improve your website’s speed and maintain quality content?
Content Delivery Network (CDN)
Content Delivery Networks can be considered as the ‘internets transparent backbone’ when it comes to distributing content. The purpose of a CDN is to decrease latency, which is usually caused by the long physical distances between users and the website’s hosting server. This is a major contributor to slow loading times when a Chinese user is trying to access content hosted in Europe.
A CDN solution provided by China Telecom (Europe) will significantly improve your websites performance. By caching your website’s content and making use of China Telecom PoP sites spread throughout the country, you can see a marked improvement in your loading times. Past cases have seen companies improve their availability rate for China based users from 51% to 99.6%, as well as a steady increase in the number of users overall as site experiences have increased.ar route forward.
CN2: China Telecom’s advanced infrastructure bridge to China
China Telecom has a world-class terrestrial and submarine cable system, which enables it to provide quality connectivity between Europe, China and the Asia-Pacific region. A highlight of this infrastructure is the successor to our ChinaNet Network, known as CN2. This advanced MPLS-optimised infrastructure leverages new soft switches and protocols that enables high performance connectivity, providing the highest resilience and lowest latency direct connection into China. CN2 reaches more subscribers in Asia than any other operating network and provides direct connections to all major Global ISPs. It has a SLA-backed QoS and five classes of service that enable the prioritisation of traffic for maximised performance, with converged services offering communications from anywhere, to any device.