chinatelecomeurope

Multi-Cloud Migration for Retail

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Background

A French local consumer retail chain brand. As its store network and marketing activities continue to expand, the customer plans to migrate its Price Tag System and Advertising Distribution System to the cloud to support a more efficient digital operating model, enabling centralized headquarters management, multi-store collaboration, and faster business response.

Customer Needs


  • Improve flexibility and scalability: Enable rapid deployment and elastic system adjustment

  • Centralise price tag management: Support unified pricing and batch updates across stores

  • Increase advertising efficiency: Enable centralised content management and one-click distribution

  • Enable remote centralised control: Allow headquarters to manage systems and devices across stores

  • Ensure stability and data security: Support high concurrency, data consistency, and business continuity

Our Solution


  • Built on China Telecom’s multi-cloud architecture, integrating public and private cloud resources to deliver elastic compute, cloud databases, and distributed storage for scalable system deployment

  • Multi-cloud scheduling and load balancing enable centralised price data management, cross-node synchronisation, and high-concurrency updates for improved efficiency and stability

  • Multi-cloud advertising distribution capabilities support centralised content control and one-click publishing across multiple stores and terminals

  • Unified multi-cloud management and O&M platform provides remote monitoring, automated operations, and fault alerting across cloud environments

Why customer choose us

Seamless communication

Local teams with Chinese & French language support ensure efficient technical and business alignment

Strong resource coordination

Enable effective collaboration and unified management between headquarters and regional markets

Flexible, scenario-driven solutions

Customised architectures to support complex or specific business models

One-stop delivery

End-to-end coverage from cloud-network integration to deployment, operations, and data compliance

Low entry barrier, high inclusiveness

Support enterprises of different sizes in accelerating cloud adoption

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